Our values allow us to focus where we should – on working together to create better lives for children. They motivate us, drive us, and remind us always why we are doing this work.
Giving children the best start in life – Most people don’t realise how much a child’s first five years will impact their physical and mental wellbeing for life. We want to change that.

Making a difference in the first five years of children’s lives is vital. The work we do aims to champion the importance of our children and inspire the potential of the next generation.
We approach our goal from two directions, through our community work and our campaign.
Our community work supports children by giving them access to water; this could be in the form of swimming lessons, transport to lessons, swimwear and water play equipment.
Our campaign activity aims to get children and young people to be at the heart of policy making in Government.
By working with like-minded organisations and actively fundraising to support key projects, we’ll be able to provide more outreach into our communities and effect real change to the health and wellbeing of children and young people in the UK.
We want to accelerate the understanding and importance of a baby’s first five years and its impact on their physical and mental wellbeing for life.
The work we do aims to champion the importance of our children and inspire the potential of the next generations.
Our values allow us to focus where we should – on working together to create better lives for children. They motivate us, drive us, and remind us always why we are doing this work.
There are over a hundred partners within the Children’s Alliance, each one willing to provide various resources to help us reach our goals of better starts and brighter futures for children. Below are just some of those partners we are working with.
© 2023. Children’s Alliance is a registered charity in England and Wales (1205189). Registered office: The Children’s Alliance, Winslade House, Manor Drive, Clyst St. Mary, Exeter, EX5 1FY